Analysing online reviews to investigate customer behaviour in the sharing economy
نویسندگان
چکیده
منابع مشابه
Understanding the Sharing Economy: The Role of Response to Negative Reviews in the Peer-to-peer Accommodation Sharing Network
Recognizing the potentially ruinous effect of negative reviews on the reputation of the hosts as well as a subjective nature of the travel experience judgements, peer-to-peer accommodation sharing platforms, like Airbnb, have readily embraced the “response” option, empowering hosts with the voice to challenge, deny or at least apologize for the subject of critique. However, the effects of diffe...
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More and more shopping sites implement membership level management strategies and provide customers with not only online review communities but also incentives to promote them to post their online reviews. However, whether these measures affect the results of online reviews and how they influence have not been studied yet. Based on the social exchange theory, we collect data of online reviews a...
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The growing popularity of user-generated contents in the electronic commerce industry has allowed online customer reviews (OCRs) to play an increasingly important role in the customer decision-making process. The influences of OCRs have been studied extensively by academic researchers and industry practitioners from the customer side, whereas this study provides a complementary analysis of the ...
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Online customer reviews is considered as a significant informative resource which is useful for both potential customers and product manufacturers. In web pages, the reviews are written in natural language and are unstructured-free-texts scheme. The task of manually scanning through large amounts of review one by one is computational burden and is not practically implemented with respect to bus...
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The sharing economy phenomenon is disrupting traditional organizations. Sharing concepts coupled with e-Learning can and likely will disrupt higher education. We explore the sharing phenomenon and compare and contrast it with online and blended education. We conclude more effective use of sharing technologies and better course content, innovative instructional technology, and good teaching can ...
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ژورنال
عنوان ژورنال: Information Technology & People
سال: 2019
ISSN: 0959-3845
DOI: 10.1108/itp-10-2018-0475